Patanjali Selects Netmeds as Exclusive Ecom Medicine Portal
Baba Ramdev-led Patanjali Ayurved group announced this week that it had selected Netmeds Marketplace Ltd. as the first exclusive e-commerce portal for its ayurvedic medicine. This announcement follows closely on the heels of Patanjali’s recent tie-up with e-commerce giants Flipkart, Amazon, Big Basket and a few others picked to sell the Patanjali line of FMCG products. But the Netmeds alliance is different in that Netmeds will be the first ‘sole source’ for Patanjali medicine. Pradeep Dadha, Netmeds’ CEO, stated that the company was “Thrilled beyond description to learn that we…
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