Brand Nexa: A success story from Maruti stable
Brand Nexa, which has become the third largest automobile retail brand in five years since inception in July 2015, is arguably one of the best examples of how customer-centricity can create a premium brand. Nexa, the premium retail brand from the automotive leader Maruti Suzuki, commands a little over 11 per cent of the car market volume and contributes more than 20 per cent of Maruti’s annual volumes, grossing over 30,000 units per month even in this downturn. “Nexa marks the first initiative by a carmaker here to go beyond…
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