Tiens Group Launches New Global Branding Strategy Targeting Young Generation
On January 28th, 2018, Tiens Group Chairman, Li Jinyuan kicked off a press conference at the Tiens Group headquarters in Tianjin to announce the worldwide launch of its new branding strategy and upgrades. With over 6,000 in attendance, the conference was the first major event held by Tiens Group in the new year. To accelerate Tiens Group’s international expansion and new branding strategy, which focuses on the younger generation in their 30s, Tiens Group’s new strategy will integrate the themes of new beginnings, new methods, new business models, and a…
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